It is easier than you think. Here is my take:
Groupon wants an ad that stands out in the Super Bowl. You have two factors that cause unusual stress. One is an insanely large audience. The other is 3 million dollars a minute for airtime. You choose Crispin Porter + Bogusky as your agency because CP+B is a hot agency known for cutting edge advertising. This is your ticket to stand out.
They pitch the campaign. You are startled and nervous. Cutting edge is supposed to startle you. Cutting edge means you hit the jackpot or you crap out. You figure this is a good thing and give the green light. You're the effing CEO, for crying out loud. CEO's get paid for the tough calls.
That's how you get Tim Hutton unintentionally dissing Tibet at the Super Bowl.
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